Consumers Demanding Greater Corporate Responsibility

November 6th, 2011
Steven Howard

Here's some research Qantas CEO Alan Joyce probably wished he had read before he decided to shut down the airline's entire fleet two weekends ago. According to the 2011 Cone/Echo Global CR Opportunity Study, consumers worldwide are demanding a higher level of corporate social responsibility, especially from those with which they engage with or purchase from. Over 10,000 consumers in 10 major countries were surveyed, with 94% saying companies must analyze and evolve …

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Earth Day: Be An Involved Participant

March 21st, 2011
Steven Howard

A month from today (April 22) is Earth Day. Will you be a silent observer or an active participant? The creation of Earth Day in 1970 is considered by many as the birth of the environmental movement. Some 20 million Americans joined rallies in the streets, parks and auditoriums across the USA that day to demonstrate their support and desire for sustainable environmental policies and actions by governments and corporations. Earth Day 2011 …

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Earth Hour: What Are Your Plans?

March 12th, 2011
Steven Howard

Turn Off Your Lights. Take A Stand Against Climate Change. The annual Earth Hour event is just two weeks away. Have you planned on how you will turn off your lights and all electrical appliances on Saturday March 26th at 8:30pm (your local time)? Now organized by the World Wide Fund for Nature (WWF) on a global basis, Earth Hour started in Sydney in 2007 when more than two million people and over …

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International Women’s Day

March 7th, 2011
Steven Howard

100th International Women's Day Tomorrow (March 8th) marks the 100th International Women's Day. Founded at a conference of activist women in Copenhagen in 1910 and first held in March 1911, International Women's Day is a global day aimed at celebrating the social, political and economic achievements of women. What can you do in conjunction with International Women's Day? Here are a few ideas: SCHOOLS — celebrate the life story of any woman who could be an …

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Project Inspire

March 3rd, 2011
Steven Howard

Five Minutes to Change the World MasterCard and the Singapore National Committee for UN Women have team to create an initiative to inspire 18 to 35 year olds to share their visions for creating a better world for disadvantaged women and children in the Asia/Pacific, Middle East and African regions. The initiative, called Project Inspire, asks individuals and teams to submit 5-minute videos or 2-page outlines of their life-changing ideas to www.5minutestochangetheworld.org. The …

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Entering The Era of Responsibility

January 30th, 2011
Steven Howard

Consumers demand ethics, morality, fairness and more from businesses and government. In 2010 we watched the public meltdown of three major, formerly stellar brands — Tiger Woods, Toyota and BP. Meanwhile, numerous research studies show that trust levels for businesses, corporations, government, politicians, business leaders, and just about every other formal institution are at or near all-time lows. For the past tens years it seems that fear, greed, self-interest, and egos have been …

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